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The Psychology of Spending: Why We Buy What We Don’t Need

Introduction: We Don’t Spend Rationally — We Spend Emotionally You walk into a store to buy toothpaste, and come out with a new Bluetooth speaker, a scented candle, and a premium shampoo that smells like “forest vibes.” Sound familiar? That’s not lack of discipline — that’s consumer psychology at work. Spending isn’t just about buying […]