Tag: Fintech in India

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Embedded Lending Is Exploding — But Who’s Really Managing the Credit Risk?

In 2025, embedded lending is blowing up in India’s financial ecosystem. From ride-hailing apps offering instant loans to e-commerce checkouts giving you EMI options on the fly, credit is being injected into everyday digital experiences. It’s smooth, it’s convenient, and it’s frictionless. But as this rapid expansion continues, a major question lingers: who’s really managing […]

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Is India’s Credit Growth Masking a Structural Problem in Consumer Confidence?

Introduction: The Curious Case of Credit Growth in a Cautious Economy India’s economy has been showing robust credit growth numbers for the past few years, despite global uncertainties, tightening interest rate cycles, and a supposedly cautious consumer. On the surface, it appears like a success story—retail credit is surging, corporate borrowing is on the rise, […]

Paytm logo representing India’s trusted digital wallet in 2025
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Why Paytm Remains India’s Most Trusted Digital Wallet in 2025

In India’s fast-evolving fintech landscape, Paytm has remained a household name—and for good reason. In 2025, while new digital wallets continue to enter the market, Paytm stands strong as the most trusted, widely used, and feature-rich platform. Whether it’s recharging a phone, paying utility bills, or making seamless UPI transactions, Paytm has consistently delivered convenience, […]

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